THE SWEDISH WELL KNOWN ICE CREAM BRAND SIA GLASS LAUNCHES ICE CREAM USING THE BAYN TOTAL SOLUTIONS FOR HEALTHY, TASTY SUGAR REDUCTION

The Swedish ice cream manufacturer SIA Glass is set to launch a no added sugar ice cream box in the spring. The vanilla with blueberry swirl ice cream contains Bayn sugar reduction solution for replacing the added sugar in both for ice cream base and fruit preparation.

The company SIA Glass AB has been manufacturing ice cream with fresh cream and natural ingredients since 1961. They offer a wide range of ice cream bars and boxes for both food service and family segments comprising both traditional and innovative flavours. Sia Glass has been foremost in sugar reduction for their product and has been working for several years with development, but was unable achieved their taste expectation.

Since February 2016 Bayn Europe and SIA Glass have been in dialogue regarding sugar-reduced ice cream. At this time taste was in focus. Bayn was responsible for the reformulation of one of their ice cream to a reduce sugar ice cream product that has the good taste and quality that SIA Glass stands for.
During week 11, Sia launched the Sia Glass box for the public sector customers in Sweden. This will be a good option for people concerned about the dangers of sugar or people with diabetes problems.

“Reducing sugar in ice cream is a challenge both in terms of taste and texture, we are glad that Bayn’s solution met Sia Glass expectation. This is evidence of our technical capability at an industrial level. That the Sia Glass market reaches out to the public feels important for Bayn. We want people to have a better option for ice cream without added sugar.” Said Lucy Dahlgren, CEO of Bayn Europe.

Bayn’s ice cream solution is a standardised compound product. It is cost-effective and is suitable for all kinds of frozen desserts. Bayn solution can replace the all the added sugar in ice cream and fruit preparation. Bayn’s sweetener-bulk technology, containing soluble fibre (inulin) and naturally occurring plant derived Stevia, ensures the texture, mouth feel and taste are right.

Bayn hopes that the Sia Glass launch is just the first step in a market entry and that this will lead to an enhanced cooperation and more sugar-reduced products will reach the consumers.

“Taste is important for us at SIA Glass obviously. When we first tested Bayn’s solution, we were surprised that it tasted so good, with no added sugar. Therefore it is right with our collaboration as a good match, our good ice cream with a new twist. “, Says Rolf Frid, President of SIA Glass.

For more information, please contact Lucy Dahlgren, ld@bayn.se

Archive