We are pleased to announce that we have now successfully translated and launched the Bayn website in China. The site is on a Chinese server and easy to access throughout the territory, http://bayneurope.cn/ A Chinese flag has been added to our Swedish website with a link to the Chinese one.
China is a huge market for sugar reduction. According to the World Health Organization WHO, 120 million Chinese suffer from diabetes and they have a rapidly growing problem with child obesity.
“Bayn has, during the past years, built a healthy pipeline with suitable partners. Entering the Chinese market is a complex task due to the differences in culture and food regulations. Sugar reduction is not just about selling a product or a solution, it is about the whole concept. The business culture and our value proposition needs to be properly translated and communicated. We Are pleased with our decision to enter the Chinese market with a long-term strategy, and establishing this window as a communication platform for the Chinese market”, says Lucy Dahlgren, Managing Director Bayn Europe.