BAYN ENTERS CHINAS SUGAR REDUCED MARKET WITH WEBSITE LAUNCHING

We are pleased to announce that we have now successfully translated and launched the Bayn website in China. The site is on a Chinese server and easy to access throughout the territory, http://bayneurope.cn/ A Chinese flag has been added to our Swedish website with a link to the Chinese one.

China is a huge market for sugar reduction. According to the World Health Organization WHO, 120 million Chinese suffer from diabetes and they have a rapidly growing problem with child obesity.

“Bayn has, during the past years, built a healthy pipeline with suitable partners. Entering the Chinese market is a complex task due to the differences in culture and food regulations. Sugar reduction is not just about selling a product or a solution, it is about the whole concept. The business culture and our value proposition needs to be properly translated and communicated. We Are pleased with our decision to enter the Chinese market with a long-term strategy, and establishing this window as a communication platform for the Chinese market”, says Lucy Dahlgren, Managing Director Bayn Europe.

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