Bayn Europe recruits for the British market

Bayn Europe strengthens their sales force by recruiting Björn Johansson as Head of Sales UK & Ireland.

Björn Johansson has fifteen years of experience as a consultant in the British food and beverage industry, and a large network of relevant contacts for Bayn’s presence in Great Britain and Ireland.

– We’re very happy to welcome Björn Johansson to our team. Björn’s presence in Great Britain is important for how we can reach out and work with our customers in an important market. His primary task is to strengthen our distributor network in Great Britain and Ireland, says Mats Källqvist, Head of Sales and Marketing at Bayn Europe, Stockholm.

The market in Great Britain and Ireland is an interesting market that is well ahead in the development of sugar reduced food and beverage.

– Bayn’s sugar reducing product line Eureba® is therefore very interesting in this matter. We can bring new ideas to sugar reduction together with our distributors, says Björn Johansson.

Björn Johansson took up his position at Bayn in the end of June 2019.