Bayn Europe AB and their Norwegian distribution partner Storms AS signed a Letter of Intent in June last years for deliveries for the bakery industry. Now the first partial order has been made for Bayn’s sugar replacement solution EUREBA® B-02. The value of this partial order is about SEK 50,000.

To replace sugar in bakery products offers particular challenges. Sugar is an essential part of sweet bakes and affects not only the taste but the textrue and colour when the products are baked. Bayn’s EUREBA® B-02  for bakery products offers a solution to this.

” We have perfomed our own baking tests and have had several bakeries test Bayn’s EUREBA® B-02″, says Frode N. Fløisand, Key Account Manager for bakery customers at Storms.

“We have worked actively for about 12 months to get this transaction through. there have been challenges in different processes in the production itself, but thanks to a close dialogue between me, Frode at Storms and the bakery we have managed to solve these”, says Ange Mertner at Bayn Europe AB. ” We are very glad that our work towards the food industry is starting to show results and that the first sale through Storms is indeed in baking, which we think will be an interesting product area going forward.”

Storms AS has worked in the production of flavours and aromas for over a hundred years, with a vision to be the foremost and most respected supplier for the food and beverage industry in Norway. As for Bayn, taste and texture is of utmost importance to Storms AS and their motto is “Good taste since 1897”.