Young and hungry – but not at all costs
Generation Z demands. But not only on the world leaders. The demands on food and the food industry are also high. This young generation has a sustainable mindset that permeates everything they do, consume and eat. They buy products that confirm their lifestyle – and if they still live at home, the parents will buy what their youngsters want. Peter Wennström, CEO of the research company The Healthy Marketing Team, guides us to a new consumer group with ethical indicators.
Dextrin – from seed to Eureba
Every time you bake bread, you make dextrin. It happens in the crusts of the bread; the starch is converted by the heat to dextrin. There are different types of dextrin. Some break down into glucose during digestion. Others are dietary fibre. The latter we use in some of our sweetened fibres (Eureba). They are produced from GMO-free maize. Read about dextrin’s journey from corn to sweetened fibres.
Britain’s pursuit of sugar reduction and healthier lifestyle
A sense of urgency prevails in the UK. We are not talking about Brexit. No, the sense of urgency has to do with a widespread epidemic. The villain is too much sugar in food. Every third pupil is expected to be overweight or has developed obesity before even leaving primary school. The UK government demands that the food industry reduce its sugar content by five per cent — every year for five years. They get help along by two British television personalities – Jamie Oliver and Michael Mosley – who do their share for a better lifestyle. About all of this write today’s columnist.
Bayn Europe develops and markets sweetened fibres used by the food and beverage industry to reduce the amount of sugar and calories in its products.
Sweetened fibres is a homogeneous composition of dietary fibres, sweetener from the plant stevia and other ingredients of natural origin. Our manufacturing method is unique for the industry, and creates a product that can be stored, transported and handled like regular sugar without any change in procedures or processes.
EUREBA® is a wide range of sweetened fibers that replace sugar one-to-one. One kilo of sugar in the recipe is replaced by one kilogram of EUREBA® without changing taste, mouthfeel or texture. This is a big win for food producers, who otherwise have to invest a lot of time and money to develop brand new recipes.
We also help food producers who want to develop their own sugar reduction solutions. We offer both advice and practical support during the development work, as well as raw material in the form of sweeteners from the plant stevia, which we market under the brand NAVIA®.