Coca-Cola Stevia No Sugar is a new beverage sweetened only by stevia that will launch in New Zealand this month. Coca-Cola says that the new beverage is part of their efforts to encourage people to consume less sugar. The beverage will replace Coca-Cola Life on the market, a Coca-Cola brand that combines stevia and sugar.
Stevia is a natural sweetener with no calories that is around 200 times sweeter than sugar, but a well-known challenge with using the plant as a sweetener is overcoming the bitter aftertaste. In a statement to Beverage Daily, the team behind Coca-Cola say that they have spent thousands of hours working with stevia to achieve the taste of the new beverage.
Earlier this spring, the Coca-Cola brand Capri-Sun also announced that they have a new recipe for Capri-Sun in the UK, where stevia has been used to cut the sugar in the beverage by half. The product has been launched in the UK and will also be available in Ireland, Belgium and the Netherlands.
Swedish sugar reduction specialist Bayn Europe are positive that the news of Coca-Cola introducing stevia-sweetened beverages will put pressure on the rest of the beverage industry to develop products containing less added sugar. Bayn Europe’s CEO Patrik Edström comments:
”To see a global brand such as Coca-Cola develop and launch beverages sweetened by stevia is a clear indicator that the research and development Bayn Europe has put into stevia has been a good investment. People around the globe are becoming more health conscious and the demand for sugar reduced products will increase. Going forward, Bayn Europe can act as a strategic partner for reformulation development for food- and beverage producers.”
Are you interested in learning more about using stevia as a sweetener in beverages or other products? Reach out to Mats Källqvist at Bayn Europe to learn more about how we can help with reformulation of recipes as well as with the supply of stevia and other natural sugar replacement ingredients: email@example.com
Read more about the news:
Beverage Daily: Coca-cola says that they have now achieved this by using only a specific part of the stevia leaf
Beverage Daily: Capri-Sun turns to stevia to cut sugar by 50%