EUREBA® is a taste solution of natural HIS or bulk sweetener blends designed for sugar replacement. They are based on carefully selected ingredients such as polyols (sugar alcohols), dietary fibres and natural sweeteners to provide an end-product that has a superior taste, sufficient sweetness and the desired mouth feel and structure.
EUREBA® is Bayn’s solution and product line for the food industry. The name of EUREBA® comes from the combination of EU and RebA, which implies our sweetening solution RebA, or Rebaudioside A, as it is commonly known. RebA is the sweetest of all natural compounds in the stevia leaf. EUREBA is in compliance of RebA and EU legislation which is different from other regions’ legislation.
NAVIA™ is a high purity, high intense sweetener derived from the Stevia Rebaudiana Bertoni plant. It is based on the sweet steviol glycoside Rebaudioside A. NAVIA is a cost effective product line designed for bulk deliveries.
takk!® is a range of finished products with “EUREBA®” inside, and a proof of concept of Bayn’s business. Bayn works with several partnerships as part of takk!® with an ambition to make a change in the industry and set a trend for a healthier lifestyle with reduced sugar on the consumer market.
Takk means “thank you” in Scandinavian languages. The aim of this brand name is to impact retail awareness of sugar reduction through integration of lifestyle ingredients and natural sweeteners in finished products, and to create a platform for strategic partnership.
The takk!® brand for consumer products implies:
- High quality and tasty food and drink products for the health and wellness market;
- Less sugar and tasty food and drink products with EUREBA® solutions;
- Mentality of appreciation and attitude to change for a healthier lifestyle;
Bayn Studio is a concept store and innovation center for product design and education around sugar reduction. The studio is located in Gävle, Sweden.
Bayn Studio Lab kitchen
Bayn Studio Lab Kitchen offers DIY (Do-It-Yourself) courses for adults, children and companies with the aim of demonstrating the rewarding taste experience that can be combined with a healthy lifestyle. Workshops are held in sugar reduction and its health benefits under pedagogic guidance of taste and confectionery experts.
Sugar Reduced Community
The Sugar Reduced Community is a platform for news, discussions and projects around sugar reduction commitments. We increase awareness and create synergies to enhance public well-being – turning evidence and sugar reduced research into socially responsible actions. Bayn Europe is a committee member of the Sugar Reduced Community. www.sugarreduced.com